SELECT 
  SQL_CALC_FOUND_ROWS products.product_id, 
  IF(
    shared_descr.product_id IS NOT NULL, 
    shared_descr.product, descr1.product
  ) as product 
FROM 
  cscart_products as products 
  LEFT JOIN cscart_product_descriptions as descr1 ON descr1.product_id = products.product_id 
  AND descr1.lang_code = 'ru' 
  LEFT JOIN cscart_product_prices as prices ON prices.product_id = products.product_id 
  AND prices.lower_limit = 1 
  INNER JOIN cscart_products_categories as products_categories ON products_categories.product_id = products.product_id 
  INNER JOIN cscart_categories ON cscart_categories.category_id = products_categories.category_id 
  AND (
    cscart_categories.usergroup_ids = '' 
    OR FIND_IN_SET(
      0, cscart_categories.usergroup_ids
    ) 
    OR FIND_IN_SET(
      1, cscart_categories.usergroup_ids
    )
  ) 
  AND cscart_categories.status IN ('A', 'H') 
  LEFT JOIN cscart_ult_product_descriptions shared_descr ON shared_descr.product_id = products.product_id 
  AND shared_descr.company_id = 1 
  AND shared_descr.lang_code = 'ru' 
  LEFT JOIN cscart_product_popularity as popularity ON popularity.product_id = products.product_id 
WHERE 
  1 
  AND cscart_categories.category_id IN (345) 
  AND cscart_categories.company_id = 1 
  AND (
    products.usergroup_ids = '' 
    OR FIND_IN_SET(0, products.usergroup_ids) 
    OR FIND_IN_SET(1, products.usergroup_ids)
  ) 
  AND products.status IN ('A') 
  AND prices.usergroup_id IN (0, 0, 1) 
GROUP BY 
  products.product_id 
ORDER BY 
  popularity.total desc, 
  products.product_id ASC 
LIMIT 
  12, 12

Query time 0.00118

JSON explain

{
  "query_block": {
    "select_id": 1,
    "filesort": {
      "sort_key": "popularity.total desc, products.product_id",
      "temporary_table": {
        "table": {
          "table_name": "shared_descr",
          "access_type": "system",
          "possible_keys": ["PRIMARY", "product_id", "company_id"],
          "rows": 0,
          "filtered": 0,
          "const_row_not_found": true
        },
        "table": {
          "table_name": "cscart_categories",
          "access_type": "const",
          "possible_keys": ["PRIMARY", "c_status", "p_category_id"],
          "key": "PRIMARY",
          "key_length": "3",
          "used_key_parts": ["category_id"],
          "ref": ["const"],
          "rows": 1,
          "filtered": 100
        },
        "table": {
          "table_name": "products_categories",
          "access_type": "ref",
          "possible_keys": ["PRIMARY", "pt"],
          "key": "PRIMARY",
          "key_length": "3",
          "used_key_parts": ["category_id"],
          "ref": ["const"],
          "rows": 50,
          "filtered": 100,
          "attached_condition": "products_categories.category_id <=> 345",
          "using_index": true
        },
        "table": {
          "table_name": "products",
          "access_type": "eq_ref",
          "possible_keys": ["PRIMARY", "status"],
          "key": "PRIMARY",
          "key_length": "3",
          "used_key_parts": ["product_id"],
          "ref": ["noframes_kz_new.products_categories.product_id"],
          "rows": 1,
          "filtered": 90.03496552,
          "attached_condition": "(products.usergroup_ids = '' or find_in_set(0,products.usergroup_ids) or find_in_set(1,products.usergroup_ids)) and products.`status` = 'A'"
        },
        "table": {
          "table_name": "popularity",
          "access_type": "eq_ref",
          "possible_keys": ["PRIMARY", "total"],
          "key": "PRIMARY",
          "key_length": "3",
          "used_key_parts": ["product_id"],
          "ref": ["noframes_kz_new.products_categories.product_id"],
          "rows": 1,
          "filtered": 100
        },
        "table": {
          "table_name": "descr1",
          "access_type": "eq_ref",
          "possible_keys": ["PRIMARY", "product_id"],
          "key": "PRIMARY",
          "key_length": "9",
          "used_key_parts": ["product_id", "lang_code"],
          "ref": ["noframes_kz_new.products_categories.product_id", "const"],
          "rows": 1,
          "filtered": 100,
          "attached_condition": "trigcond(descr1.lang_code = 'ru')"
        },
        "table": {
          "table_name": "prices",
          "access_type": "ref",
          "possible_keys": [
            "usergroup",
            "product_id",
            "lower_limit",
            "usergroup_id"
          ],
          "key": "usergroup",
          "key_length": "3",
          "used_key_parts": ["product_id"],
          "ref": ["noframes_kz_new.products_categories.product_id"],
          "rows": 17,
          "filtered": 99.70883179,
          "attached_condition": "prices.lower_limit = 1 and prices.usergroup_id in (0,0,1)",
          "using_index": true
        }
      }
    }
  }
}

Result

product_id product
718 Романтика Сосновый лес col.80
712 Романтика Шоколадный ликер col.33
723 Романтика Душистая лаванда col.86
717 Романтика Тропический водопад col.56
727 Романтика Гранатовый закат col.89
704 Романтика Лепесток жасмина col.01
707 Романтика Ароматная пудра col.61
715 Романтика Степные травы col.18
2110 Романтика Ванильный крем col.515
708 Романтика Оливковое дерево col.37
709 Романтика Магия золота col.63
2119 Романтика Лаймовый пунш col.525