SELECT 
  SQL_CALC_FOUND_ROWS products.product_id, 
  IF(
    shared_descr.product_id IS NOT NULL, 
    shared_descr.product, descr1.product
  ) as product 
FROM 
  cscart_products as products 
  LEFT JOIN cscart_product_descriptions as descr1 ON descr1.product_id = products.product_id 
  AND descr1.lang_code = 'ru' 
  LEFT JOIN cscart_product_prices as prices ON prices.product_id = products.product_id 
  AND prices.lower_limit = 1 
  INNER JOIN cscart_products_categories as products_categories ON products_categories.product_id = products.product_id 
  INNER JOIN cscart_categories ON cscart_categories.category_id = products_categories.category_id 
  AND (
    cscart_categories.usergroup_ids = '' 
    OR FIND_IN_SET(
      0, cscart_categories.usergroup_ids
    ) 
    OR FIND_IN_SET(
      1, cscart_categories.usergroup_ids
    )
  ) 
  AND cscart_categories.status IN ('A', 'H') 
  LEFT JOIN cscart_ult_product_descriptions shared_descr ON shared_descr.product_id = products.product_id 
  AND shared_descr.company_id = 1 
  AND shared_descr.lang_code = 'ru' 
  LEFT JOIN cscart_product_popularity as popularity ON popularity.product_id = products.product_id 
WHERE 
  1 
  AND cscart_categories.category_id IN (345) 
  AND cscart_categories.company_id = 1 
  AND (
    products.usergroup_ids = '' 
    OR FIND_IN_SET(0, products.usergroup_ids) 
    OR FIND_IN_SET(1, products.usergroup_ids)
  ) 
  AND products.status IN ('A') 
  AND prices.usergroup_id IN (0, 0, 1) 
GROUP BY 
  products.product_id 
ORDER BY 
  popularity.total desc, 
  products.product_id ASC 
LIMIT 
  0, 12

Query time 0.00119

JSON explain

{
  "query_block": {
    "select_id": 1,
    "filesort": {
      "sort_key": "popularity.total desc, products.product_id",
      "temporary_table": {
        "table": {
          "table_name": "shared_descr",
          "access_type": "system",
          "possible_keys": ["PRIMARY", "product_id", "company_id"],
          "rows": 0,
          "filtered": 0,
          "const_row_not_found": true
        },
        "table": {
          "table_name": "cscart_categories",
          "access_type": "const",
          "possible_keys": ["PRIMARY", "c_status", "p_category_id"],
          "key": "PRIMARY",
          "key_length": "3",
          "used_key_parts": ["category_id"],
          "ref": ["const"],
          "rows": 1,
          "filtered": 100
        },
        "table": {
          "table_name": "products_categories",
          "access_type": "ref",
          "possible_keys": ["PRIMARY", "pt"],
          "key": "PRIMARY",
          "key_length": "3",
          "used_key_parts": ["category_id"],
          "ref": ["const"],
          "rows": 50,
          "filtered": 100,
          "attached_condition": "products_categories.category_id <=> 345",
          "using_index": true
        },
        "table": {
          "table_name": "products",
          "access_type": "eq_ref",
          "possible_keys": ["PRIMARY", "status"],
          "key": "PRIMARY",
          "key_length": "3",
          "used_key_parts": ["product_id"],
          "ref": ["noframes_kz_new.products_categories.product_id"],
          "rows": 1,
          "filtered": 90.03496552,
          "attached_condition": "(products.usergroup_ids = '' or find_in_set(0,products.usergroup_ids) or find_in_set(1,products.usergroup_ids)) and products.`status` = 'A'"
        },
        "table": {
          "table_name": "popularity",
          "access_type": "eq_ref",
          "possible_keys": ["PRIMARY", "total"],
          "key": "PRIMARY",
          "key_length": "3",
          "used_key_parts": ["product_id"],
          "ref": ["noframes_kz_new.products_categories.product_id"],
          "rows": 1,
          "filtered": 100
        },
        "table": {
          "table_name": "descr1",
          "access_type": "eq_ref",
          "possible_keys": ["PRIMARY", "product_id"],
          "key": "PRIMARY",
          "key_length": "9",
          "used_key_parts": ["product_id", "lang_code"],
          "ref": ["noframes_kz_new.products_categories.product_id", "const"],
          "rows": 1,
          "filtered": 100,
          "attached_condition": "trigcond(descr1.lang_code = 'ru')"
        },
        "table": {
          "table_name": "prices",
          "access_type": "ref",
          "possible_keys": [
            "usergroup",
            "product_id",
            "lower_limit",
            "usergroup_id"
          ],
          "key": "usergroup",
          "key_length": "3",
          "used_key_parts": ["product_id"],
          "ref": ["noframes_kz_new.products_categories.product_id"],
          "rows": 17,
          "filtered": 99.70883179,
          "attached_condition": "prices.lower_limit = 1 and prices.usergroup_id in (0,0,1)",
          "using_index": true
        }
      }
    }
  }
}

Result

product_id product
724 Романтика Нежное мерцание col.85
714 Романтика Серебряный дождь col.23
705 Романтика Жемчужный берег col.07
716 Романтика Зеленый чай col.42
706 Романтика Чайная роза col.10
713 Романтика Речная галька col.43
701 Романтика Снежная сказка col.401
710 Романтика Цветочный мед col.62
720 Романтика Звездная ночь col.53
702 Романтика Хрустальный звон col.402
721 Романтика Морозное утро col.52
700 Романтика Изумрудные холмы col.270